Build your website yourself or have it built?

You can click a site together on a website builder tonight. For some businesses that is enough. For most it is not. This is how to decide for yourself.

Building it yourself is enough if

• your customers already know you and the site only needs to show your address and opening hours,
• you enjoy working on it and want to put a few hours into it every month,
• you do not need to win customers from Google.

Having it built is better if

• new customers need to find you through Google,
• you need to convince visitors within a few seconds (that goes for restaurants, salons, gyms, estate agents, tradespeople),
• your time is worth more than the price of a site,
• you want it to look as good as the competitor who did have it done.

The four things you almost never get right yourself

1. The copy. Everyone writes about themselves; a good site writes about the customer. That is a craft.
2. The speed. Website builders load slowly on a phone, and Google punishes that.
3. The order. What comes first, what comes next, where the button sits. This decides whether someone gets in touch.
4. The ownership. With a website builder you rent your own site. Stop paying and it is gone.

An honest middle road

Have the site built, then decide for yourself whether to outsource the maintenance. At Scrollvio the site is always yours: domain, files, copy. If you later want to do everything yourself after all, you can, without losing anything.